Imagine you're at a customer's house, focused on them, and suddenly, you realise how much you love your work. It's great; there's plenty of downtime. The work is enjoyable, and so far, it's been steady.
After finishing work, you go home and decide to flick through social media.
Immediately, you are hit with a professional social media post with tonnes of engagement, and people are sharing it everywhere—it's going viral!
You read to the end and realise this person is your direct competitor.
In the next few weeks, you see more and more advertisements from that person. Their posts are becoming more frequent, and their page is growing in followers.
Your customers are now not calling as often, and you're not getting as many new clients to contact you. Have you been left behind?
Don't get left behind?
Now that you have seen the competition, you can do what they do but add your edge to get ahead.
They post frequently and develop new ideas for posts and ads. The ads appear on most of the social media you use, and they have a website that aims to get people to click the contact form. So, the way to stay caught up is to do these things.
You may already be working out the complexities of running ads, including how to do it, what to say, and who to say it to.
You may also have been trying to build a website but then hit a wall when something did not go right, or the website DNS didn't link to your site. "Computer says no." Are you confused yet? Probably! If not, I'm guessing your time has started to get away from you while searching all these things up. What will make this process easier?
Find a person who has marketing skills.
If you want to focus on your business and have more time outside of it, finding a competent person to assist with your business's social and advertising side will give you back your time.
A person who specialises in marketing only aims to increase your money, your customer base, and your brand overall.
If your toilets are blocked, you may try to do it yourself, and then after unsuccessful attempts, major stress and... splashback, you call a plumber. Marketing is no different.
The right person or team can manage a timeline of posts, ads and comments and build a website, taking your business from behind the curtain to centre stage.
How do you find a marketing guy?
It's pretty simple. You need a guy (or team) who can do what your competitors are doing and some. Let's put that in a manageable list:
They must be able to run and create ads, create engaging posts while handling comments on those posts, and build a website that attracts customers to contact you. With this knowledge, we know who we are looking for, but now we need a budget.
If you don't have sacks of cash to afford a marketing agency the size of McDonald's, you will need to find someone who specialises in your industry and can quote you a bespoke price that works for your business.
It's a huge benefit to be able to contact them easily, so a local service or someone happy to jump on the phone or video call will make all the difference when getting ads set up and customers in.
So we have narrowed your search; you only need to ask any potential marketing manager whether they can cover the above. It really is that simple.
But simpler still, if you want to save time searching, then my agency handles all of the above, so get in touch today.
I will personally take a look at your company and your marketing, come up with a strategy of what I'd do differently, and discuss this with you in-depth on a call.
No cost, no obligation.
If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.
Sounds good? Click here: Free Marketing Analysis
That's time saved already; let's see if we can save more!